PHILIP BURGESS

By Philip Burgess | UX Research Leader When launching a Minimum Viable Product (MVP), the goal is not to deliver a polished, final product but to learn quickly and validate assumptions. Many teams focus on traditional UX metrics like task completion rates or time on task, which measure performance. But for MVPs, these metrics can miss the point. Instead, tracking learning-focused UX metrics helps teams understand user behavior, uncover pain points, and iterate effectively. I’

By Philip Burgess | UX Research Leader Unmoderated usability testing has become a powerful tool for product teams aiming to understand how real users interact with their products. Unlike traditional moderated sessions, this approach allows users to complete tasks independently, providing authentic insights into user behavior. This post explores how unmoderated usability testing can improve product development by offering practical benefits, real-world examples, and tips for e

By Philip Burgess - UX Research Leader Diary studies are one of the most underutilized but powerful methods in the UX researcher’s toolkit. They give us a window into users’ real lives—capturing behaviors, thoughts, and emotions as they unfold naturally over time. Unlike lab studies or one-off interviews, diary studies help uncover longitudinal patterns  and contextual insights  that are easy to miss in snapshot research. What Are Diary Studies? A diary study asks participant