PHILIP BURGESS

By Philip Burgess | UX Research Leader When teams work on improving user experience, they often face a common challenge: too many metrics pulling them in different directions. This scatter can slow progress and create confusion about what really matters. I learned early in my UX career that focusing on a single, clear metric can transform how a team collaborates and delivers value. This metric is often called the North Star UX metric . It acts as a guiding light, helping ever