PHILIP BURGESS

By Philip Burgess | UX Research Leader and AI Strategist When I first dove into the world of designing user experiences, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. Whether you’re leading a team or shaping strategy, mastering the fundamentals is essential to building scalable, effective UX research practices that empower data-driven decisions. Let’s exp