PHILIP BURGESS

User experience (UX) research relies heavily on understanding how users feel about a product or service. One of the most common tools to capture these feelings is the Likert scale. This simple yet powerful method helps researchers quantify attitudes, preferences, and perceptions, making it easier to analyze user feedback. This post explores what Likert scales are, how they work, and why they are essential in UX research. Likert Scales What is a Likert Scale? A Likert scale is