PHILIP BURGESS

User experience (UX) research often focuses on usability and functionality, but how users feel about a product plays an equally important role. Desirability studies help uncover these emotional responses, revealing what attracts users and what turns them away. This post explains what a desirability study is, why it matters in UX research, and how to use it effectively to create products that resonate with users. Desirability Study What Is a Desirability Study? A desirability