PHILIP BURGESS

By Philip Burgess | UX Research Leader When users struggle to complete a task on a website or app, it often means the design misses the mark. Improving task success is crucial because it directly affects user satisfaction and business goals. This post explores how UX research helped identify problems in a key user flow and led to design changes that boosted task success rates significantly. User analyzing task flow on a digital screen Identifying the Problem in the User Flow