PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in UX design, I quickly realized that understanding users wasn’t just about guessing what they wanted. It required solid research methods that reveal real behaviors and needs. Over time, I learned which UX research methods deliver the most useful insights and how to apply best practices to get the most from them. If you want your designs to truly connect with users, knowing these methods and how to use them e

By Philip Burgess | UX Research Leader Understanding your users is key to building products that truly meet their needs. One of the best ways to gain this understanding is through user interviews. These conversations provide direct access to user thoughts, motivations, and pain points, offering insights that data alone cannot reveal. This post explains how to conduct user interviews that deliver clear, actionable information to improve your product. User interview setup with

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re exploring unmet needs, validating assumptions, or uncovering motivations, user interviews give researchers a direct line to the people behind the data. But like any method, user interviews are most effective when used with intention. Let’s explore what they are, when to use them, and the best practices that make them impactful. What Are Use