PHILIP BURGESS

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive websites and applications. One effective method to gather this insight is the open card sort . This technique helps designers and researchers uncover how people naturally group content, which can guide navigation, labeling, and overall structure. Open card sorting invites participants to categorize items in a way that makes sense to them, without predefined groups.

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive digital experiences. Card sorting is a simple yet powerful UX research method that reveals how users think about content and structure. By mastering card sorting, designers and researchers can build websites, apps, and products that feel natural and easy to navigate. This post explains what card sorting is, how to run effective sessions, and how to analyze results