PHILIP BURGESS

Understanding users’ feelings, beliefs, and motivations is essential to designing products that truly resonate. Attitudinal methods in UX research focus on capturing these internal perspectives, offering insights that go beyond what users do to reveal why they behave in certain ways. This post explores key attitudinal research methods, their benefits, and practical examples to help you gather richer user insights. Attitudinal Methods in UX Research What Are Attitudinal Method

By Philip Burgess | UX Research Leader Understanding what drives people’s choices, behaviors, and needs often requires more than just surface-level data. Generative discovery research offers a powerful way to uncover deep insights by exploring unspoken motivations and hidden patterns. This approach helps researchers, designers, and product teams create solutions that truly resonate with users. Generative discovery research focuses on exploring unknowns rather than testing kno