PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) design shapes how people interact with products, websites, and apps. But creating a smooth, enjoyable experience requires more than just good visuals or intuitive layouts. It demands a deep understanding of user behavior—how people think, feel, and act when they engage with a product. This is where behavioral UX research plays a crucial role. By studying real user actions and motivations, designers can build experie