PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working on user experience (UX) design, I quickly realized that delivering a seamless experience across multiple channels and platforms is one of the toughest challenges. Users expect to switch from a mobile app to a website or even a physical kiosk without feeling lost or confused. But how do you measure if your UX is truly consistent? Over time, I developed a practical approach to evaluate UX consistency that I wan

By Philip Burgess - UX Research Leader As UX research teams scale, one of the biggest challenges they face is consistency . Different researchers may use different approaches, tools, or reporting styles, which can lead to confusion, duplication, and uneven quality. This is where research playbooks  come in. A well-crafted playbook provides templates, checklists, and guidelines  that empower teams to run research efficiently, consistently, and with confidence. What is a Resear