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What is Mixed Methods Research?
User experience (UX) research aims to understand how people interact with products and services to improve usability and satisfaction. One powerful approach in UX research is mixed methods , which combines both qualitative and quantitative techniques. This blend offers a fuller picture of user behavior and motivations than either method alone. Mixed methods UX research helps teams make better design decisions by capturing rich insights and measurable data. This post explains
Philip Burgess
3 min read
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