PHILIP BURGESS

User experience (UX) plays a crucial role in shaping how people interact with digital products. To improve UX, teams rely on data that reveals how users behave, feel, and respond. But understanding this data starts with knowing the difference between a UX metric and a UX measurement tool . These terms are often used interchangeably, yet they refer to distinct concepts that serve different purposes in the design and evaluation process. This post explains what sets UX metrics