PHILIP BURGESS

By Philip Burgess - UX Research Leader UX Research has come a long way in just over two decades. In 1999, the internet was still in its early growth phase, mobile devices weren’t mainstream, and many companies were just beginning to explore the concept of “usability.” Fast forward to 2025, and UX Research is a highly specialized, data-driven discipline at the heart of product strategy. Let’s take a journey back to 1999 and compare how UX Research looked then versus today. UX