PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started working in user experience design, I struggled to clearly define what I wanted to test and why. I often found myself guessing what might improve the user journey without a solid plan. That changed when I discovered the power of a well-crafted UX hypothesis. It gave me a clear framework to state assumptions, test ideas, and measure results. If you want to improve your design process and make data-driven decisions, und