PHILIP BURGESS

By Philip Burgess - UX Research Leader At the heart of UX research lies a simple but powerful method: the user interview . Whether you’re exploring unmet needs, validating assumptions, or uncovering motivations, user interviews give researchers a direct line to the people behind the data. But like any method, user interviews are most effective when used with intention. Let’s explore what they are, when to use them, and the best practices that make them impactful. What Are Use

By Philip Burgess - UX Research Leader In UX research, it’s not enough to know what users say — we need to understand what they actually do. That’s where behavioral analytics  comes in. By tracking clicks, navigation paths, drop-offs, and interactions, behavioral analytics helps researchers uncover hidden friction, validate qualitative findings, and quantify the real impact of design decisions. What Is Behavioral Analytics? Behavioral analytics is the process of collecting an