PHILIP BURGESS

User experience (UX) research relies heavily on understanding how users feel about a product or service. One of the most common tools to capture these feelings is the Likert scale. This simple yet powerful method helps researchers quantify attitudes, preferences, and perceptions, making it easier to analyze user feedback. This post explores what Likert scales are, how they work, and why they are essential in UX research. Likert Scales What is a Likert Scale? A Likert scale is

By Philip Burgess | UX Research Leader When I first joined a product team, I quickly realized we lacked a clear way to measure how users experienced our product. We relied on gut feelings and anecdotal feedback, which made it hard to know what truly worked or where to improve. Building a UX measurement framework changed everything. It gave us clear data to guide decisions and improve user satisfaction. If you want to create a similar system in your organization, here’s how to