PHILIP BURGESS

By Philip Burgess | UX Research Leader Understanding how users interact with a product is essential for creating meaningful experiences. UX research provides valuable insights, but measuring its impact requires clear, focused key performance indicators (KPIs). Choosing the right KPIs helps teams track progress, justify investments, and improve designs based on real user needs. This post explores the most important UX research KPIs, explaining why they matter and how to use th

By Philip Burgess | UX Research Leader Understanding how users interact with your product is essential to creating a great user experience. But tracking the right data can feel overwhelming, especially if you’re new to UX metrics. This post offers a clear starter kit with practical templates designed for beginners. You will learn which metrics matter, how to collect them, and how to use simple templates to organize your findings. Workspace showing UX metric sketches and notes

By Philip Burgess | UX Research Leader Measuring user experience (UX) is essential to creating products that truly satisfy users. But with so many metrics available, choosing the right ones can feel overwhelming. Picking the wrong metrics wastes time and resources, while the right ones provide clear insights that guide design decisions and improve the product. This post explains how to select UX metrics that fit your product’s goals and user needs. Dashboard displaying UX met