PHILIP BURGESS

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best research can go unused if the organization doesn’t understand or value it. That’s where evangelizing UX research  comes in. Evangelizing isn’t just “talking about research.” It’s a sustained effort to educate, inspire, and integrate  UX research into decision-making so it becomes a natural part of the product development process. Why Evangelism M