PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) shapes how people interact with products and services. Measuring UX helps teams understand what works, what doesn’t, and where to improve. Without clear metrics, decisions rely on guesswork instead of data. This guide explains key UX metrics, why they matter, and how to use them to create better experiences. User interacting with touchscreen showing UX data charts Why UX Metrics Matter UX metrics provide measurable e