PHILIP BURGESS

When users interact with a product or service, the time they spend completing specific tasks reveals a lot about the design’s effectiveness. This measure, known as time on task , plays a crucial role in UX research. It helps designers and researchers understand how easily users can achieve their goals, identify pain points, and improve overall user satisfaction. This post explains what time on task means, how it applies to UX research, and why it deserves your attention. Unde

By Philip Burgess | UX Research Leader User experience (UX) shapes how people interact with products and services. Measuring UX helps teams understand what works, what doesn’t, and where to improve. Without clear metrics, decisions rely on guesswork instead of data. This guide explains key UX metrics, why they matter, and how to use them to create better experiences. User interacting with touchscreen showing UX data charts Why UX Metrics Matter UX metrics provide measurable e