PHILIP BURGESS

By Philip Burgess | UX Research Leader Executive leaders face constant pressure to make decisions that drive business success. They rely on clear, reliable information to guide product development, customer experience, and strategic planning. UX research can provide this information, but only if it meets the specific needs of these leaders. Understanding what executive leaders truly want from UX research helps teams deliver insights that influence decisions and create real im

By Philip Burgess | UX Research Leader User experience (UX) research is essential for creating products that truly meet users’ needs. Yet, many teams struggle to turn research findings into real changes. You might have seen this happen: after weeks of interviews, surveys, or usability tests, the insights sit in a report gathering dust. Why does this happen? And how can you make sure your UX research leads to action? This post explores common reasons UX research findings fail