PHILIP BURGESS

UX Research Didn’t Lose Influence — It Lost Its Seat at the Decision Table There’s a quiet myth circulating in UX right now: “UX research used to be influential, but leadership stopped caring.” That’s comforting — and wrong. UX research didn’t lose influence. It lost proximity to decisions . And those are not the same thing. Influence Doesn’t Come From Insights It Comes From Timing Most UX research teams are producing better  work than ever: Cleaner synthesis Sharper insight

By Philip Burgess | UX Research Leader When users struggle to complete a task on a website or app, it often means the design misses the mark. Improving task success is crucial because it directly affects user satisfaction and business goals. This post explores how UX research helped identify problems in a key user flow and led to design changes that boosted task success rates significantly. User analyzing task flow on a digital screen Identifying the Problem in the User Flow