PHILIP BURGESS

By Philip Burgess - UX Research Leader Surveys are one of the most widely used UX research tools — and for good reason. They scale quickly, capture a broad range of user opinions, and provide quantifiable data that can validate or complement qualitative insights. But not all surveys are created equal. Poorly designed surveys risk producing noise instead of clarity. Done well, UX research surveys can be a powerful way to connect user experience with business outcomes. Why Use