PHILIP BURGESS

User experience (UX) research aims to create products that meet users’ needs and expectations. While quantitative data offers numbers and statistics, qualitative testing reveals the why behind user behavior. This post explores what qualitative testing in UX research involves, the tools and methods that support it, and best practices to get the most from this approach. Qualitative Testing What is qualitative testing in UX research? Qualitative testing focuses on understanding

User experience (UX) research relies on understanding how people interact with products, websites, or apps. One method that helps researchers gain deep insights into users’ thoughts and feelings is the Retrospective Think Aloud Protocol (RTAP) . This technique captures users’ reflections after they complete a task, revealing their decision-making process and emotional responses. This post explains what RTAP is, how it works, and why it matters in UX research. Retrospective th