PHILIP BURGESS

Understanding how users interact with a product or service is essential for creating meaningful experiences. Yet, sometimes the technology behind a concept is not ready for testing, or building a full prototype is too costly. This is where the Wizard of Oz technique shines. It allows researchers to simulate a system’s behavior without fully developing it, revealing genuine user reactions and uncovering valuable insights. Wizard of Oz technique What is the Wizard of Oz Techniq