PHILIP BURGESS

By Philip Burgess | UX Research Leader Creativity often feels like a puzzle with too many scattered pieces. When ideas flood in from brainstorming sessions, workshops, or solo thinking, organizing them can become overwhelming. Affinity mapping templates offer a simple yet powerful way to bring order to this chaos. They help you group related ideas, spot patterns, and unlock new insights. This post explores how you can use affinity mapping templates to boost your creative proc

By Philp Burgess - UX Research Leader Why this matters: Teams often use these terms interchangeably, which leads to fuzzy goals, mismatched methods, and weak decisions. This guide clarifies the major UX Research Styles , when to use them, and how to explain each to stakeholders. A simple mental model Think in two dimensions across the product lifecycle: Problem space → understand people, contexts, needs, opportunities Solution space → design, test, and measure solutions Life

By Philip Burgess - UX Research Leader Whether you're launching a new product, refining a user experience, or validating a business strategy, research is your compass. But conducting research isn’t just about collecting data—it’s about asking the right questions, choosing the right methods, and translating insights into action. Here’s a step-by-step guide to help you navigate the research process with clarity and confidence. 1. Define the Research Goals Start by asking: What