PHILIP BURGESS

By Philip Burgess | UX Research Leader Card sorting is a powerful method for organizing information, improving user experience, and designing intuitive navigation systems. When I first started using card sorting in my projects, I found it challenging to create prompts that would guide participants effectively. That’s when I turned to AI for help. Using AI-generated prompts transformed how I approached card sorting, making the process smoother and more insightful. In this post

By Philip Burgess | UX Research Leader When I first started working in UX research, analyzing data felt overwhelming. There were so many numbers, user comments, and behavioral patterns to sift through. I knew AI could help, but I wasn’t sure how to ask the right questions or use prompts effectively. Over time, I discovered specific AI prompts that transformed my approach to data analysis. These prompts helped me uncover insights faster and make stronger design decisions. If y

By Philip Burgess | UX Research Leader User experience research demands creativity, precision, and efficiency. AI tools can help researchers generate ideas, analyze data, and communicate findings faster. However, knowing which AI prompts to use can make a big difference in the quality and speed of your work. This post shares essential AI prompts every UX researcher should save to improve their workflow and deliver better insights. A UX research dashboard with visual data and

By Philip Burgess - UX Research Leader Artificial Intelligence is becoming a powerful partner for UX researchers, not a replacement. With the right prompts, AI can accelerate analysis, uncover themes, draft reports, and even suggest new research questions. Below are 50 of the best AI prompts for qualitative UX research , organized by stage of the research process. 1. Research Planning “Suggest 5 open-ended interview questions to understand user frustrations with [product/feat

By Philip Burgess - UX Research Leader How to Ask Smarter Questions in an AI-Augmented Workflow As UX research evolves in tandem with AI, the way we ask questions is changing. Prompts—whether used in generative tools, synthesis engines, or stakeholder conversations—are becoming the new currency of insight. But not all prompts are created equal. The best prompts don’t just extract data. They unlock meaning. Whether you're guiding AI tools to generate personas, summarize interv