PHILIP BURGESS

By Philip Burgess | UX Research Leader Understanding how users organize information is key to creating intuitive digital experiences. Card sorting is a simple yet powerful UX research method that reveals how users think about content and structure. By mastering card sorting, designers and researchers can build websites, apps, and products that feel natural and easy to navigate. This post explains what card sorting is, how to run effective sessions, and how to analyze results

By Philip Burgess | UX Research Leader User experience depends heavily on how easily people find what they need. When websites or apps have confusing menus or unclear navigation, users get frustrated and leave. Tree testing offers a simple but powerful way to improve information architecture by testing how users move through a site’s structure before design or coding begins. This guide explains how tree testing works and how it can help create clearer, more user-friendly navi