PHILIP BURGESS

By Philip Burgess | UX Research Leader Design is more than just making things look good. It’s about making products easy to use, intuitive, and enjoyable. The key to achieving this lies in understanding how people think and behave. Cognitive science offers valuable insights into human perception, memory, and decision-making. By applying these insights, designers can create interfaces and experiences that feel natural and reduce user frustration. This post explores some of the