PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) research shapes how people interact with products and services. A great UX researcher uncovers real user needs and behaviors, guiding design decisions that improve usability and satisfaction. But what qualities set the best UX researchers apart? This post explores the skills, mindset, and approaches that make a UX researcher truly effective. A UX researcher reviewing user feedback notes on a whiteboard Strong Curiosi

By Philip Burgess – UX Research Leader Two decades in UX have taught me something simple but profound: while tools, technologies, and methodologies evolve, human principles never go out of style.  AI may reshape how we collect data, analyze patterns, and scale insights—but the fundamentals of great research remain deeply human. Here are the five principles I live by—and why they matter more than ever today. Five Principles of UX Research 1. Be Relentlessly Curious Curiosity i