PHILIP BURGESS

By Philip Burgess – UX Research Leader In two decades of UX research, I’ve used every method in the book—interviews, usability testing, surveys, field studies, analytics reviews, card sorts, and more. I’ve worked with cutting-edge tools, followed detailed frameworks, and built structured processes to ensure quality. But here’s the truth: process doesn’t matter if you don’t put people first. I’ve seen brilliant research fall flat because the team didn’t trust the researcher. I