PHILIP BURGESS

By Philip Burgess - UX Research Leader Whether you're launching a new product, refining a user experience, or validating a business strategy, research is your compass. But conducting research isn’t just about collecting data—it’s about asking the right questions, choosing the right methods, and translating insights into action. Here’s a step-by-step guide to help you navigate the research process with clarity and confidence. 1. Define the Research Goals Start by asking: What