PHILIP BURGESS

By Philip Burgess - UX Research Leader As UX research teams grow, leaders face an important challenge: how do you measure and demonstrate the value of research without reducing people to vanity metrics?  Tracking researcher performance and team outcomes helps align research with business goals, ensures career growth for researchers, and makes a strong case for continued investment in UX research. Here’s a breakdown of what to track, how to track it, and best practices for doi