PHILIP BURGESS

By Philip Burgess | UX Research Leader When I first started designing research projects, I often relied on intuition or traditional methods without much reflection on what data could tell me about my approach. Over time, I realized that analytics could be a powerful tool to guide my decisions about which research methods to use next. Using analytics not only saves time and resources but also improves the quality and relevance of research outcomes. In this post, I’ll share how