PHILIP BURGESS

By Philip Burgess - UX Research Leader When you share research findings with executives, you’re not just presenting data—you’re competing for attention in a world of financial reports, roadmap debates, and urgent fires. A 50-slide deck packed with numbers might check the box, but it won’t spark action. That’s where storytelling as strategy  comes in. Storytelling transforms findings from facts into memorable, influential narratives  that stick with leaders long after the meet