PHILIP BURGESS

User experience (UX) research aims to understand how people interact with products and services to improve satisfaction and usability. One tool that often appears in this field is the Net Promoter Score (NPS). While NPS is widely used to measure customer loyalty, its role in UX research is sometimes misunderstood or underestimated. This post explores what NPS really means for UX research and how it can shape the way we design better experiences. NPS What is NPS and How Does I