PHILIP BURGESS

By Philip Burgess – UX Research Leader UX research is more than a toolkit—it’s a mindset. It’s the discipline that helps teams understand users, reduce risk, and design with empathy. But great research doesn’t happen by accident. It’s built on rigor, clarity, and collaboration. Whether you're scaling a global practice or conducting a single usability test, these best practices will help you deliver insights that matter—and drive decisions that stick. 1. Start with Clear Objec

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in the success of any digital product. One effective method to improve UX is heuristic evaluation. This technique helps identify usability problems early, saving time and resources while enhancing user satisfaction. This post explains what heuristic evaluation is, how to conduct it, and shares best practices to get the most from this approach. A UX researcher performing heuristic evaluation on a