PHILIP BURGESS

By Philp Burgess - UX Research Leader Why this matters: Teams often use these terms interchangeably, which leads to fuzzy goals, mismatched methods, and weak decisions. This guide clarifies the major UX Research Styles , when to use them, and how to explain each to stakeholders. A simple mental model Think in two dimensions across the product lifecycle: Problem space → understand people, contexts, needs, opportunities Solution space → design, test, and measure solutions Life

By Philip Burgess - UX Research Leader Whether you're launching a new product, refining a user experience, or validating a business strategy, research is your compass. But conducting research isn’t just about collecting data—it’s about asking the right questions, choosing the right methods, and translating insights into action. Here’s a step-by-step guide to help you navigate the research process with clarity and confidence. 1. Define the Research Goals Start by asking: What