PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in shaping how customers interact with products and services. Yet, many organizations struggle to connect UX efforts with their broader business goals. Without clear links between UX metrics and business key performance indicators (KPIs), it becomes difficult to justify investments in design improvements or to measure their real impact. This post explains how to align UX metrics with business KPI

By Philip Burgess | UX Research Leader User experience (UX) research often gets judged by numbers: conversion rates, task completion times, or customer satisfaction scores. While these metrics are useful, they don’t tell the whole story. The true impact of UX research goes deeper, shaping product decisions, team culture, and long-term business success in ways that numbers alone cannot capture. This post explores how to measure the influence of UX research beyond traditional m