PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) plays a crucial role in shaping how customers interact with products and services. Yet, many organizations struggle to connect UX efforts with their broader business goals. Without clear links between UX metrics and business key performance indicators (KPIs), it becomes difficult to justify investments in design improvements or to measure their real impact. This post explains how to align UX metrics with business KPI