PHILIP BURGESS

As users seamlessly move between devices and platforms, UX researchers must evolve their strategies to capture insights across the entire user journey. Here's how to build research frameworks that work in our multi-device world.

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best research can go unused if the organization doesn’t understand or value it. That’s where evangelizing UX research  comes in. Evangelizing isn’t just “talking about research.” It’s a sustained effort to educate, inspire, and integrate  UX research into decision-making so it becomes a natural part of the product development process. Why Evangelism M

By Philip Burgess – UX Research Leader What It Covers For each key UX method below, you'll find: Definition Usage context  (when to use) Type  (qualitative vs. quantitative) Sample size guidance Drawbacks & limitations Alternatives or related techniques 1. Usability Testing What it is : Observing users as they complete tasks to assess product intuitiveness.  Springboard+14Looppanel+14HubSpot Blog+14 Medium+5Maze+5Nielsen Norman Group+5 Nielsen Norman Groupstudio.ey.com +15UX.