PHILIP BURGESS

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

🎯 Background An e-commerce retailer noticed unusually high shopping cart abandonment rates. Initial analytics showed a sharp drop-off at...

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...

By Philip Burgess – UX Research Leader What It Covers For each key UX method below, you'll find: Definition Usage context  (when to use)...