PHILIP BURGESS

By Philip Burgess - UX Research Leader Project Background Nu Skin, a global leader in personal care and wellness products, sought to redesign its NuSkin.com website and associated mobile applications to better serve its diverse user base, including affiliates and customers. The goal was to improve usability, streamline navigation, and optimize key user flows such as sign-up and checkout to drive engagement and conversions. Role and Responsibilities As the UX Research Lead, I

Digital products often fail to meet user expectations because they focus on features rather than how people actually interact with technology. This case study explores how applying human-centered usability principles transformed a digital platform, resulting in a more intuitive, engaging, and effective user experience. User engaging with a touchscreen interface, demonstrating human-centered design Case Study: Understanding Human-Centered Usability Principles Human-centered us