PHILIP BURGESS

By Philip Burgess | UX Research Leader User experience (UX) research shapes how products and services meet real user needs. When done well, it drives better design decisions, improves satisfaction, and boosts business outcomes. Yet many UX research efforts fall short because they lack a clear foundation. Building a high-impact UX research practice requires focus on five key pillars that guide every step from planning to delivery. This post breaks down those pillars and offers