By Philip Burgess – UX Research Leader What It Covers For each key UX method below, you'll find: Definition Usage context  (when to use)...

By Philip Burgess – UX Research Leader What Is UserZoom? UserZoom is a cloud-based UX research platform tailored for collecting...

By Philip Burgess – UX Research Leader Pros of UserTesting.com Extensive Participant Pool. UserTesting boasts over 1.5 million vetted...

By Philip Burgess – UX Research Leader In the evolving landscape of digital experience, UX research is no longer a support function—it’s...

By Philip Burgess – UX Research Leader In the fast-paced world of digital product design, usability isn’t just a nice-to-have—it’s a...

By Philip Burgess - UX Research Leader Usability testing is one of the most powerful tools in a UX researcher’s toolkit. It reveals how...

By Philip Burgess - UX Research Leader In the world of product design, knowing your users is critical—but knowing your competition  is...

By Philip Burgess – UX Research Leader Diary studies are a powerful yet underused tool in UX research. They offer a window into the real,...

By Philip Burgess – UX Research Leader Surveys are one of the most accessible and scalable tools in the UX research toolkit. When done...

By Philip Burgess – UX Research Leader When you're designing digital experiences, it's easy to get caught up in aesthetics and features....

By Philip Burgess – UX Research Leader Selecting the right UX research method isn’t just a box to tick—it’s a strategic decision that...

By Philip Burgess – UX Research Leader When designing intuitive and user-friendly digital experiences, understanding how users mentally...

By Philip Burgess – UX Research Leader When users visit a website or app, they’re often on a mission—whether it’s finding a product,...

By Philip Burgess – UX Research Leader A UX research test plan isn’t just a document—it’s the blueprint for how you’ll uncover insights...

By Philip Burgess – UX Research Leader UX research is the backbone of user-centered design. It helps teams understand user behaviors, needs, and motivations through observation and feedback. But with so many methodologies available, choosing the right one can feel overwhelming. This guide breaks down the most common UX research methods and shows how and when to use each. UX Research Methodologies 1. User Interviews What : One-on-one conversations to explore user attitudes, mo

By Philip Burgess – UX Research Leader In UX research, there’s an old saying: “Numbers tell you what is happening, but stories tell you why.” That’s why—whenever possible—I pair quantitative and qualitative research  in parallel.It ’s not just about collecting data from both ends of the spectrum—it’s about weaving them together to tell a complete, actionable story. Over the years, I’ve found that this combined approach consistently leads to: Deeper, more trustworthy insights

By Philip Burgess – UX Research Leader Two decades in UX have taught me something simple but profound: while tools, technologies, and methodologies evolve, human principles never go out of style.  AI may reshape how we collect data, analyze patterns, and scale insights—but the fundamentals of great research remain deeply human. Here are the five principles I live by—and why they matter more than ever today. Five Principles of UX Research 1. Be Relentlessly Curious Curiosity i