PHILIP BURGESS

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

🎯 Background An e-commerce retailer noticed unusually high shopping cart abandonment rates. Initial analytics showed a sharp drop-off at...

By Philip Burgess - UX Research Leader Project Background Nu Skin, a global leader in personal care and wellness products, sought to redesign its NuSkin.com website and associated mobile applications to better serve its diverse user base, including affiliates and customers. The goal was to improve usability, streamline navigation, and optimize key user flows such as sign-up and checkout to drive engagement and conversions. Role and Responsibilities As the UX Research Lead, I

By Philip Burgess - UX Research Leader In the ever-evolving landscape of UX research, artificial intelligence isn’t just a trend—it’s a transformation. From streamlining analysis to unlocking new capabilities, AI is redefining how researchers work, where we spend our time, and what’s possible within our processes. From Labor-Intensive to Lightning Fast Historically, UX research has been time-consuming. Transcribing interviews, synthesizing insights, coding data, and writing r

By Philip Burgess - UX Research Leader As AI continues to reshape industries, UX researchers face a pivotal opportunity: not just to adapt, but to lead. In AI-first organizations—where machine learning, automation, and predictive systems drive product strategy—the role of UX research is evolving from tactical support to strategic stewardship. Here’s what that future looks like. From Usability to Explainability Traditional UX research has focused on usability, clarity, and sat