PHILIP BURGESS

By Philip Burgess - UX Research Leader We’ve all been there: you finish a research project, craft a beautiful report, share it with stakeholders—and then… silence. The findings are appreciated, but they don’t translate into decisions, design changes, or business impact . The truth is: a research report isn’t the end of the work.  It’s the bridge  between evidence and action. To be influential, reports must not only inform  but also inspire and direct . Why Research Reports Of

By Philip Burgess - UX Research Leader Usability testing is the cornerstone of great UX—rich with user feedback, interaction pain points, and design validation. But once the sessions are over, one thing looms large: the dreaded usability report . For many UX researchers, analyzing sessions, pulling quotes, tagging issues, and building a report can take hours —sometimes days . But what if AI could automate that process without sacrificing depth? Here’s how we used AI to automa