PHILIP BURGESS

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

🎯 Background An e-commerce retailer noticed unusually high shopping cart abandonment rates. Initial analytics showed a sharp drop-off at...

By Philip Burgess - UX Research Leader Stepping into a UX Research leadership role is exciting—and daunting. The first 90 days can set the tone for your credibility, influence, and the impact your team delivers. Here’s a roadmap for making those early months count. The First 90 Days as a UX Research Leader Day 1–30: Listen, Learn, Build Trust Goals: Understand the business context and product strategy. Build relationships with key stakeholders (product, design, engineering, e

By Philip Burgess – UX Research Leader After two decades in UX research, I’ve learned that growth doesn’t come from perfect projects—it comes from the messy, uncomfortable moments that test your assumptions, challenge your confidence, and ultimately sharpen your craft. Every researcher has a few cringe-worthy stories. Decks that didn’t land. Findings that went nowhere. Conversations that could’ve been handled better.Here are the biggest mistakes I’ve made (and what they taug