PHILIP BURGESS

By Philip Burgess - UX Research Leader UX research is not only about what users do  but also about what they believe, prefer, and expect . While behavioral analytics reveals the actions people take, attitudinal analytics  uncovers the perceptions that drive those actions. Together, they give researchers the full picture: behavior explains the what , and attitudes explain the why . What Is Attitudinal Analytics? Attitudinal analytics is the structured measurement of user belie

By Philip Burgess - UX Research Leader As UX research teams grow, leaders face an important challenge: how do you measure and demonstrate the value of research without reducing people to vanity metrics?  Tracking researcher performance and team outcomes helps align research with business goals, ensures career growth for researchers, and makes a strong case for continued investment in UX research. Here’s a breakdown of what to track, how to track it, and best practices for doi

By Philip Burgess - UX Research Leader Quantitative UX research involves collecting numerical data that can be measured, analyzed statistically, and generalized to larger populations. The focus is on metrics, patterns, and trends—helping teams evaluate usability, identify problem areas, and validate design decisions at scale. Examples of quantitative research in UX include: Surveys & Polls  (CSAT, NPS, SUS scores) Task Success Rates  (e.g., percentage of users who complete a