PHILIP BURGESS

When I first dove into the world of user experience, I quickly realized it’s more than just making things look pretty. It’s about crafting meaningful interactions that resonate with users and drive real business outcomes. If you’re aiming to lead advanced UX research and strategy, understanding the core user experience principles is non-negotiable. These principles guide us in creating products and services that are not only usable but also delightful and effective. Let’s exp

🎯 Background An e-commerce retailer noticed unusually high shopping cart abandonment rates. Initial analytics showed a sharp drop-off at...

By Philip Burgess - UX Research Leader We’ve all been there: you finish a research project, craft a beautiful report, share it with stakeholders—and then… silence. The findings are appreciated, but they don’t translate into decisions, design changes, or business impact . The truth is: a research report isn’t the end of the work.  It’s the bridge  between evidence and action. To be influential, reports must not only inform  but also inspire and direct . Why Research Reports Of

By Philip Burgess - UX Research Leader AI is no longer a futuristic concept—it’s quickly becoming a core part of how UX researchers work. From automating repetitive tasks to uncovering new insights, AI tools can enhance efficiency, but they must be used thoughtfully. The goal is not to replace the researcher’s judgment, but to augment human expertise with machine speed and scale . Why Pair UX Research and AI? Efficiency:  Automate time-consuming tasks like transcription, clus

By Philip Burgess – UX Research Leader UX research delivers the insights that shape intuitive, impactful products—but even the best...