PHILIP BURGESS

The only constant in the world of UX is change. As we look ahead to 2025, several key trends are emerging that will shape the future of UX research. In this post, we'll explore the most significant of these trends and what they mean for UX professionals. Embracing Change in UX Research Change is inevitable in the world of user experience. As we move forward, it's essential to stay informed about the trends that will impact our work. Understanding these trends can help us adap

By Philip Burgess The Power of UX Research: A Guide for 2025 UX Research is the systematic study of users, their behaviors, needs, and motivations to improve product design and usability. It employs various research methods and techniques that gather insights through qualitative, quantitative, or mixed approaches to inform and optimize user experience design throughout product development. Key Aspects of UX Research The main purpose, and power of UX Research, is to understan

When I first encountered affinity mapping, I was struck by its simplicity and power. It’s a method that turns chaos into clarity, helping teams uncover patterns in user data that might otherwise remain hidden. If you’re looking to elevate your UX research and strategy, mastering affinity mapping is a game-changer. It’s not just about organizing notes on a wall; it’s about unlocking insights that drive smarter design decisions and measurable business value. Let’s dive into how

By Philip Burgess - UX Research Leader Remote and hybrid work have permanently reshaped how teams connect, collaborate, and grow. While the tools have changed, one timeless leadership model continues to stand out: servant leadership . Rooted in empathy, trust, and empowerment, servant leadership is especially powerful in distributed workplaces where face-to-face connections are limited. What is Servant Leadership? Servant leadership flips the traditional hierarchy. Instead of

By Philip Burgess - UX Research Leader In the high-stakes world of research-driven organizations—where data guides decisions and insights shape strategy—trust isn’t just a nice-to-have. It’s the currency of collaboration, innovation, and long-term impact. And one leadership philosophy consistently earns that trust: servant leadership . What Is Servant Leadership? Servant leadership flips the traditional hierarchy. Instead of commanding from the top, servant leaders empower f

By Philip Burgess - UX Research Leader As UX Research Leaders, we don’t just manage projects—we manage people. And sometimes, the conversations we have with our researchers are charged with emotion. Whether it’s frustration over a stalled project, anxiety about career growth, or personal stress spilling into work, these moments require us to lean into servant leadership. Servant leadership isn’t about control; it’s about care, empathy, and creating a space where people feel h

By Philip Burgess – UX Research Leader When I think about my role as a leader, one thing always comes to mind: I work for my team, not the other way around.  That mindset is at the heart of servant leadership , and it’s shaped every decision I’ve made in my career. Over the years, I’ve led teams of every size—from one person to fifteen—and in every scenario, my focus has been the same: remove barriers, build trust, and help people grow into their best selves. What Servant Lea